The horrors of fur farming.

Fur farm in Poland. Andrew Skowron / We Animals

We focus on the issue of fur because it inflicts relentless suffering on wild animals turned into factory commodities. Captive animals like mink and foxes are denied the basic patterns of life that define their species, and their short existence ends in practices optimized for product quality rather than any genuine concern for their wellbeing. Oversight is weak to nonexistent, leaving cruelty normalized and hidden behind glossy marketing.

We are already winning.

Strategically, fur is winnable. By engaging fashion houses, media gatekeepers, and cultural tastemakers with sustained, coordinated action, we can drive policy shifts that ripple across supply chains. Every commitment to go fur-free shrinks demand, blocks distribution, and proves that organized grassroots pressure can deliver structural change—momentum we carry into the wider fight for animal liberation.