LVMH Moët Hennessy - Louis Vuitton
The fur industry is built on animal suffering. Behind every fur garment, there are animals trapped, caged, and killed purely for profit. While most major fashion companies have chosen to move away from fur, LVMH Moët Hennessy - Louis Vuitton continues to support and benefit from this cruelty through brands such as Fendi, Dior, Louis Vuitton, Berluti, and Loro Piana.
As the largest luxury group in the world, LVMH is now the main corporation standing in the way of a completely fur-free fashion industry.
The Reality of the Fur Trade
The fur trade depends on mass confinement and systematic killing of animals. On fur farms, species such as mink, foxes, and raccoon dogs live their entire lives in small wire cages. Investigations across Europe and Asia have repeatedly exposed severe neglect, untreated injuries, and extreme stress among animals. Typical killing methods include electrocution, gassing, or breaking the animals’ necks.
According to data from the Fur Free Alliance, tens of millions of animals are killed for fur each year globally. Most of them suffer on farms located in Europe and China. These conditions cannot be justified by any claim of “animal welfare standards.” There is no humane way to operate a fur farm, and the product is entirely unnecessary in modern fashion.
By continuing to use and sell fur, LVMH supports an industry that has been publicly rejected for its cruelty and environmental damage.
LVMH’s Refusal to Change
Many of the world’s largest fashion companies have acknowledged that fur has no place in modern luxury. Gucci, Prada, Burberry, Versace, Moncler, Alexander Wang, Rick Owens, and Max Mara Fashion Group are just a few examples of big names in the industry that have eliminated fur from their collections.
Even within LVMH, there are signs of progress: Celine, Patou, and Marc Jacobs have each gone fur-free thanks to public pressure from animal rights organizations and consumer demand.
However, LVMH’s leadership continues to defend its use of fur under the claim of maintaining “craftsmanship” and “freedom of artistic expression.” Such arguments ignore the growing consensus among consumers, investors, and ethicists that animal cruelty cannot be justified as creative choice or luxury heritage.
Market and Ethical Pressure
The decision to keep fur is not only unethical—it is also poor business strategy. Studies and reports from sources such as Business of Fashion show clearly that consumer demand for ethical and sustainable products continues to rise. The younger generations of luxury consumers explicitly reject brands associated with animal exploitation.
LVMH’s refusal to adapt puts the company in direct conflict with its own customers and damages its public image. The group’s policies also contradict the environmental and social values that many of its brands claim to promote. Fur production is resource-intensive, polluting, and impossible to reconcile with the sustainability goals that LVMH advertises in its corporate communications.
Global Action Against LVMH
The AFW Network unites local groups across Europe to coordinate campaigns that expose and challenge the companies still profiting from fur. Our actions are focused, data-driven, and persistent.
In partnership with CAFT USA, the AFW Network has already helped achieve major victories: entire fashion groups and designers have permanently banned fur after sustained pressure from activists and public awareness campaigns.
LVMH’s ongoing involvement with fur makes it the central problem remaining in today’s fashion industry. The company’s decision to go fur-free would accelerate the complete decline of the fur trade and protect countless animals from suffering.
What Needs to Happen
The AFW Network calls on LVMH and all its brands to adopt a full and permanent fur-free policy. This means immediately ending the design, production, promotion, and sale of any item containing real animal fur.
We also urge consumers, investors, and retailers to hold LVMH accountable by refusing to buy or support brands that continue to use fur. Public pressure has already driven historic change across the industry—continued pressure will ensure LVMH follows the same path.
Until every LVMH brand—Fendi, Dior, Louis Vuitton, Berluti, Loro Piana, and others—commits to ending fur, the AFW Network and our allies will continue to campaign, inform, and protest.
